Ken Goodrich is one of those people who found out that he could do something extremely well and he focused on that and nothing else. The particular skill that he has is to take companies that are moving towards fail mode and turn them into profitable enterprises.
That is exactly what Goodrich did when he purchased Goettle Air Conditioning in 2013. Goettl is located in Phoenix, Arizona, Tucson, Arizona, Las Vegas, Nevada and in Southern California. Goettl was originally founded in 1932 by two Goettl brothers Gust and Adam.
According to Norcal.News, the company brought evaporative cooling and refrigerated air conditioning to the hot desert communities of Arizona and Nevada and changed the way people live in the desert communities forever. Goettl worked with generations of families during its tenure and has kept an excellent reputation for excellent customer service and fair pricing. For more details visit Crunchbase.
That changed, however in the late nineties when Goettl was purchased by a large national management company. While at first that might have seemed to make some sense, it just didn’t work. Just imagine trying to micromanage a service company in three major cities that cover two states. Customers were getting angry because customer service had become sparse and employees were frustrated because their hands were tied most of the time by upper management.
This was the situation that Goodrich had when he came aboard, and to top that he learned that there was a pending lawsuit concerning prior shady business dealings. He settled the lawsuit right away and then began to have meetings with customers and employees. After a while people began to see his vision and they bought into the concept.
Goodrich emphasized that the customers will come first, which was the exact opposite of what had been happening and the sales and profits began to turn around. Employees got excited about giving extra service courteously to customers because they knew their own future hung in the balance. Check out legacy.com for more info.
According to BizJournals another key factor in the turnaround was the acquisition of Walton’s Heating and Air in Southern California. Goettl had worked for years in the residential market and Walton’s had worked primarily in the commercial HVAC market. Combining the two disciplines together enhance both areas and created a growth that was tenfold in a very short time.
Ken Goodrich was the spark that brought the company back but he gives all the credit to the customers and the employees who had faith in his ideas and gave their time and efforts to bring it to fruition.
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